The human behind the agents.

The story

Fifteen years in marketing taught me where the time really goes.

For fifteen years I led marketing teams in the European tech sector — at SMBs and mid-market companies, the ones that have to do more with less. I know the pressure first-hand: deliver more every quarter, hire and skill a team faster than the tools change, and prove the ROI of every new thing you adopt. AI agents are the most promising of those things — and the easiest to get wrong.

Why Agentic Pad

Why I started Agentic Pad.

Most AI-agent projects stall or get quietly scrapped — not because the technology fails, but because they start too big, skip the governance, and never prove their value. I started Agentic Pad to do the opposite: find one workflow where an agent pays for itself, prove the ROI, and scale only what works. Human-led, with your IT and data teams in the room from day one — not bolted on after.

• I speak marketing.

  Fifteen years leading the function in the EMEA tech sector — your pressures, your stack, your stakeholders. Not a generalist consultant learning your world on your time.

• Governance is in my DNA.

  I've worked across IT and data governance, so control and compliance aren't an afterthought — they're where we start. That's exactly what makes agents safe to scale.

• One accountable partner.

  I own the strategy and the line-of-business work; the technical build is delivered with vetted partner agencies. You get a single strategic partner who stays with it — not a hand-off.

I believe in an agentic-AI-plus-human future of work — agents do the heavy lifting, people stay in charge of the decisions that matter.