// how we work
Three steps to put an AI agent to work in your marketing team — and the governance to make it stick. We start with one workflow, prove the ROI, and scale only what works.
In under 30 days
// the method
A linear path with checkpoints — not a long discovery, not a blank-cheque build. Each step ends with something you can show.
We map your marketing workflows and score them by ROI-to-risk, then pick the single agent worth building first. No boiling the ocean — one clear target.
You get
a prioritised workflow, a written brief, and a baseline to measure against.
The agent is implemented inside your stack with the prompts, guardrails, and human checkpoints that match your governance. The technical build is delivered with vetted partner agencies; I stay accountable for the outcome end to end.
You get
a working agent in your tools, documented, with humans in the loop where it matters.
We measure against the baseline you agreed up front — hours saved, conversion lifted, cost reduced — and decide together what to scale next.
You get
a clear before-and-after, and a recommendation you can take to your leadership.
// governance
Gartner · 2024
// cautionMore than 40% of agentic AI projects are expected to fail by 2027, usually on weak controls and unclear value.
Source · Gartner
We're built to avoid that. Your IT and data-governance teams are in the room from day one. Before anything ships, we agree data access, guardrails, human-in-the-loop checkpoints, and an audit trail. Governance isn't the brake on adoption — it's what makes scaling safe.
// the model
I own the strategy and the line-of-business work — the part that needs marketing judgment and cross-functional fluency across IT and data. The engineering is delivered through vetted partner agencies. So you get senior marketing strategy and solid technical delivery, without managing the gap between them yourself.
Fifteen years leading marketing in the EMEA tech sector means I speak your function — not a generalist learning it on your time.
// the shape of it
Engagements start small and concrete: one workflow, one agent, one clear measure of success. We move in short, visible steps so you see value before you commit to more — and you're never locked into a big build to find out whether agents work for your team. When the first one proves out, we line up the next.
1
workflow
1
agent
1
measure
// ready when you are
Book a working session — we'll pick a use case, set the baseline, and map the path to results.
Book a working session →